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Authorized Google-Ads-Video Certification & Google-Ads-Video Formal Test

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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 2

Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Topic 3

Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

Topic 4

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 5

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 6

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 7

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 8

Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.

Topic 9

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Topic 10

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 11

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 12

Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

Topic 13

Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.

Topic 14

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 15

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 16

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Topic 17

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 18

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 19

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 20

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

>> Authorized Google-Ads-Video Certification <<

Google Ads Video Professional Assessment Exam Vce Torrent & Google-Ads-Video Test Practice Engine & Google Ads Video Professional Assessment Exam Latest Test Engine

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Google Ads Video Professional Assessment Exam Sample Questions (Q35-Q40):

NEW QUESTION # 35
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Skippable in-stream ads and in-feed video ads
B. Non-skippable in-stream ads and in-feed video ads
C. Non-skippable in-stream ads and mastheads
D. Skippable in-stream ads and bumper ads

Answer: A

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 36
A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

A. Videos must be no longer than 5 seconds.
B. Run five ad variants per campaign.
C. Videos must be longer than 8 seconds.
D. Run a single ad variant per campaign.

Answer: B

Explanation:
A: Run five ad variants per campaign.
Testing multiple ad variants allows for optimization based on performance data.
Running multiple adds will increase the ability to optimize for the best performing ad.
Single add campaigns will limit the ability to improve the campaign.

NEW QUESTION # 37
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

A. Affinity Audiences
B. Custom Audiences
C. Demographics and Detailed Demographics
D. Life Events

Answer: C

Explanation:
Comprehensive and Detailed Demographics
A: Demographics and Detailed Demographics
Demographics targeting allows you to reach users based on age, gender, parental status, and household income.
This is the most direct way to reach a specific demographic group like males aged 18 to 24.
The other audience solutions do not directly target age and gender in the same way.

NEW QUESTION # 38
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

A. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
B. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
C. They'll see how many ads served to how many people and how many times, across devices and formats.
D. They'll get to see the terms people were searching for when seeing their ads.

Answer: C

Explanation:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.

NEW QUESTION # 39
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

A. Select the best creative asset and run a single ad.
B. Use masthead ads for a major sales promotion.
C. Use bumper ads on competitive video content.
D. Use video ad sequencing and target CPM bidding.

Answer: D

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.

NEW QUESTION # 40
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