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Test MCE-Admn-201 King | Exam MCE-Admn-201 Braindumps

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q106-Q111):

NEW QUESTION # 106
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A. Give permissions to users at top-level account to assign their own business units.
B. Re-import the users to update their assigned business units
C. Search for the individual user, select their name, and click Manage Business Units.
D. Search for the individual user, select their name and click Edit Business Units.

Answer: D

Explanation:
To assign users to specific business units in Salesforce Marketing Cloud, an admin can manage this directly through the user configuration settings:
Search for the individual user: Navigate to the Users section in Setup.
Select their name and click Edit Business Units: This action allows the admin to manage the business units that the user has access to, enabling or disabling access as required for the new or existing business units.
Reference: Salesforce Marketing Cloud User Management

NEW QUESTION # 107
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A. Contact-specific data at the job level
B. Contact data in sendable data extensions
C. Contact data in non-sendable extensions
D. General tracking data at the job level

Answer: B,D

Explanation:
Following a Contact Delete request in Salesforce Marketing Cloud, certain types of data remain within the account:
Contact data in sendable data extensions: This data is not automatically removed through a Contact Delete process unless specifically targeted. It requires separate processes to ensure data is cleansed.
General tracking data at the job level: This includes aggregate performance metrics from email campaigns, which do not store individual contact details but rather overall campaign performance stats.
Reference: Salesforce Marketing Cloud Contact Deletion

NEW QUESTION # 108
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A. Field Level Encryption.
B. Tokenized Sending
C. Distributed Marketing Sends.
D. List Sending

Answer: B

Explanation:
To avoid storing sensitive data in the cloud, the admin should use Tokenized Sending. This feature allows Marketing Cloud to send emails without storing sensitive data such as credit card numbers or social security numbers. Instead, Marketing Cloud uses tokens that are replaced with actual data at send time by an external system.

NEW QUESTION # 109
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Triggered Send
B. Automation StudioTerm
C. Template-based emails
D. Suppression list
E. Data Filter

Answer: B,C,E

Explanation:
For a non-technical marketing user to manage a campaign sending renewal reminders:
Data Filter: Use Data Filters to segment customers based on the expiration date included in the data file. This enables targeting customers 15 days and 7 days before subscription expiration.
Template-based Emails: Implement template-based emails to allow the marketing user to easily update and manage email content without needing technical skills or administrative rights.
Automation Studio: Utilize Automation Studio to schedule and automate the sending of these emails based on the specified criteria, streamlining campaign management.
Reference: Salesforce Marketing Cloud Automation Studio

NEW QUESTION # 110
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A. Three Filter Activities > three Send Activities to the filtered audiences.
B. Import File Activity > three Send Activities to the master data extension.
C. Three Send Activities to the master data extension.
D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Answer: A

Explanation:
For a Membership Renewal drip campaign with a master audience updated in real-time:
Filter Activities: Use Filter Activities to segment the master data extension based on the renewal date criteria-one month prior, one week prior, and on the renewal date.
Send Activities: Follow each Filter Activity with a Send Activity targeting the specifically filtered audiences, ensuring that each email is sent at the correct time relative to the member's renewal date.
Reference: Salesforce Marketing Cloud Automation Studio

NEW QUESTION # 111
......

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